Updated:
Best Semrush Alternatives in 2026
We tested the top alternatives to Semrush in the Seo Tools category. The best overall alternative is Surfer SEO . Semrush starts at $139.95/mo, so we also list free and cheaper options below.
Compare side by side →Semantic SEO optimization of articles and keyword analysis
B2B contact research, data enrichment, and cold email sequences
CRM content generation, email automation, and integrated contact management
Creating content briefs and writing SEO-oriented articles
SEO experts and content teams analyze backlinks and study keyword research.
Online shopping companies and those who advertise and promote them
Quick Comparison
| Tool | Rating | Free Plan | Starting Price | |
|---|---|---|---|---|
| Semrush current | 4.5/5 | ✓ | $139.95/mo | Review |
| Surfer SEO | 4.8/5 | ✗ | $89/mo | Review |
| Apollo.ai | 4.8/5 | ✓ | $49/mo (Basic) | Review |
| HubSpot AI | 4.7/5 | ✗ | $15/mo (Starter) | Review |
| Frase | 4.6/5 | ✗ | $14.99/mo | Review |
| Ahrefs | 4.6/5 | ✓ | $129/mo | Review |
| Durable | 4.2/5 | ✗ | $99/mo | Review |
Not sure which one to pick?
Use our comparison tool to see a detailed side-by-side view of features, pricing and ratings.
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